This order relates to a framework agreement for services for the representation of VISITFLANDERS in Scandinavia, more specifically in Sweden, Denmark and Norway.
The order foresees marketing activities in Scandinavia for VISITFLANDERS, based on the marketing strategy of VISITFLANDERS.
The successful tenderer shall stimulate demand for trips to Flanders and Brussels by promoting the travel destinations of Flanders and Brussels to the press, to the local travel trade, to MICE organisers and, to a lesser degree, to the consumer. The successful tenderer shall generate free publicity in the Scandinavian media for the destination by means of press trips, blog trips, press conferences and press releases. The successful tenderer shall stimulate the provision of such trips to Flanders and Brussels by obtaining a place for Flanders and Brussels in the range of destinations offered by tour operators. The successful tenderer shall achieve this through information, co-promotions, fairs and B2B workshops. The successful tenderer shall implement the MICE plan of VISITFLANDERS in Scandinavia. The successful tenderer shall do this by, among other things, drawing up a MICE plan for Scandinavia, organising study trips to Flanders and Brussels for important MICE contacts, and by information provision and joint promotions. The successful tenderer shall maintain relations with important stakeholders such as tour operators, travel agencies, MICE contacts and the press.
- Publication date
- Business sector (CPV)
- 79340000 - Advertising and marketing services
- This notice involves
- Official name
- Toerisme Vlaanderen
- Postal address
- Grasmarkt 61, 1000 Brussel, BE
- Contact point(s)
- De Maeyer Elien
Other additional information
The tender form and inventory were adapted. Please make use of the new published attachments 1 and 2.