European Parliament
Contract award notice

Planning and buying of advertising space for the European Parliament.

Section I: Contracting authority

I.1) Name and addresses

Official name
European Parliament
National registration number
-
Postal address
rue Wiertz 60
Town
Brussels
Postal code
1047
NUTS code
BE10 - Région de Bruxelles-Capitale / Brussels Hoofdstedelijk Gewest
Country
BELGIQUE-BELGIË
Contact person
Directorate-General for Communication, Finance Unit
Telephone
-
E-mail
[email protected]
Fax
-

Internet address(es)

Main address:   http://www.europarl.europa.eu/

Address of the buyer profile:   -

I.2) Joint procurement

The contract involves joint procurement:   no

In the case of joint procurement involving different countries, state applicable national procurement law:   -

The contract is awarded by a central purchasing body:   no

I.4) Type of the contracting authority

European institution/agency or international organisation

I.5) Main activity

General public services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Planning and buying of advertising space for the European Parliament.

Reference number:   COMM/DG/AWD/2016/196.

II.1.2) Main CPV code

Main CPV code:   79340000 - Advertising and marketing services

Supplementary CPV code:   -

II.1.3) Type of contract

Services

II.1.4) Short description

The purpose of this tender is the planning and purchase of advertising space on social media platform, print media, audiovisual media and outdoor billboards.

II.1.6) Information about lots

This contract is divided into lots:   yes

II.1.7) Total value of the procurement (excluding VAT)

Value:   36.000.000,00

Currency:   EUR


II.2) Description Lot No: 1

II.2.1) Title

Digital campaigns

Lot No:   1

II.2.2) Additional CPV code(s)

Main CPV code:   79340000 - Advertising and marketing services

Supplementary CPV code:   -

II.2.3) Place of performance

NUTS code:   BE - BELGIQUE-BELGIË

Main site or place of performance:   -

II.2.4) Description of the procurement

The European Parliament is active on a dozen social media platforms including:

Facebook;

Twitter;

LinkedIn;

Instagram;

Flickr;

YouTube;

Snapchat;

Storify;

Spotify;

Reddit;

Pinterest.

The European Parliament may need to advertise on:

— 1 or several of the abovementioned platforms,

— online media, news portals, specialised websites, etc.,

— national social media platforms (e.g., Draugiem in Latvia),

— digital media, platforms and websites which are unknown at the time of writing these technical specifications.

The European Parliament requires these needs to be satisfied in some or all EU official languages and for some or all EU Member States.

The contract potentially covers the 7 following types of activities:

1. media planning;

2. media buying;

3. production/adjustment of adverts;

4. media space management and self-service;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5) Award criteria

Criteria below

Price - Weighting:   40

Quality criterion - Name:   Case study  / Weighting:   36

Quality criterion - Name:   Planning and project management  / Weighting:   12

Quality criterion - Name:   Overall quality of the proposal  / Weighting:   12

II.2.11) Information about options

Options:   no

Description of options:   -

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds:   no

II.2.14) Additional information

-


II.2) Description Lot No: 2

II.2.1) Title

Integrated campaigns

Lot No:   2

II.2.2) Additional CPV code(s)

Main CPV code:   79341000 - Advertising services

Supplementary CPV code:   -

II.2.3) Place of performance

NUTS code:   BE - BELGIQUE-BELGIË

Main site or place of performance:   -

II.2.4) Description of the procurement

In the context of communication campaigns and other communication projects, the European Parliament uses various advertising channels to promote its activities:

print media (print advertisement in dailies, weeklies, monthlies, magazines, specialised press, professional catalogues, etc.);

audiovisual media (e.g., TV, radio, etc.);

digital social media/digital ads;

cinema (e.g., short promotional videos, promotional slides, etc.);

outdoor (billboards/screens, train stations, airports, local public transport, other outdoor media.

According to its needs, the European Parliament advertises in some or all EU Member States, and in some or all official EU languages. The contract should potentially cover the 7 following different types of activities:

1. media planning;

2. media buying;

3. production and adjustment of adverts;

4. media space management;

5. monitoring;

6. evaluation;

7. strategic/advanced planning.

II.2.5) Award criteria

Criteria below

Price - Weighting:   40

Quality criterion - Name:   Overall quality of the technical proposal  / Weighting:   18

Quality criterion - Name:   Quality of simulations  / Weighting:   27

Quality criterion - Name:   Planning — project management  / Weighting:   15

II.2.11) Information about options

Options:   no

Description of options:   -

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds:   no

II.2.14) Additional information

-


Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement:   yes

A dynamic purchasing system was set up:   no

IV.1.6) Information about electronic auction

An electronic auction has been used:   no

IV.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement:   no

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:   2016/S 156-281957

IV.2.8) Information about termination of dynamic purchasing system

The notice involves the termination of the dynamic purchasing system published by the above contract notice:   no

IV.2.9) Information about termination of call for competition in the form of a prior information notice

The contracting authority will not award any further contracts based on the above prior information notice:   no


Section V: Award of contract

Contract No:   1

Lot No:   1

Title:   Digital campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 1

V.2.1) Date of conclusion of the contract

06-03-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Social Lab sprl
National registration number
-
Postal address
-
Town
Brussels
NUTS code
BE
Postal code
-
Country
BELGIQUE-BELGIË
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section V: Award of contract

Contract No:   2

Lot No:   1

Title:   Digital campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 1

V.2.1) Date of conclusion of the contract

12-05-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Media Consulta International Holding
National registration number
-
Postal address
-
Town
Berlin
NUTS code
DE
Postal code
-
Country
DEUTSCHLAND
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section V: Award of contract

Contract No:   3

Lot No:   1

Title:   Digital campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 1

V.2.1) Date of conclusion of the contract

08-03-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Havas Media France
National registration number
-
Postal address
-
Town
Puteaux
NUTS code
FR
Postal code
-
Country
FRANCE
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section V: Award of contract

Contract No:   1

Lot No:   2

Title:   Integrated campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 2

V.2.1) Date of conclusion of the contract

08-03-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Havas Media France
National registration number
-
Postal address
-
Town
Puteaux
NUTS code
FR
Postal code
-
Country
FRANCE
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section V: Award of contract

Contract No:   2

Lot No:   2

Title:   Integrated campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 2

V.2.1) Date of conclusion of the contract

06-03-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Mindshare Belgium
National registration number
-
Postal address
-
Town
Brussels
NUTS code
BE
Postal code
-
Country
BELGIQUE-BELGIË
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section V: Award of contract

Contract No:   3

Lot No:   2

Title:   Integrated campaigns

A contract/lot is awarded:   yes

V.2) Award of contract Lot No: 2

V.2.1) Date of conclusion of the contract

12-05-2017

V.2.2) Information about tenders

Number of tenders received:   3

Number of tenders received from SMEs:   0

Number of tenders received from tenderers from other EU Member States:   0

Number of tenders received from tenderers from non-EU Member States:   0

Number of tenders received by electronic means:   0

The contract has been awarded to a group of economic operators:   no

V.2.3) Name and address of the contractor

Official name
Media Consulta International Holding
National registration number
-
Postal address
-
Town
Berlin
NUTS code
DE
Postal code
-
Country
DEUTSCHLAND
Telephone
-
E-mail
-
Fax
-
Internet address
-
The contractor is an SME
no

V.2.4) Information on value of the contract/lot

Initial estimated total value of the contract/lot:   18.000.000,00 EUR

Total value of the contract/lot:   18.000.000,00 EUR

Lowest offer:   -

Highest offer:   -

V.2.5) Information about subcontracting

The contract is likely to be subcontracted:   no

Proportion:   -

Short description of the part of the contract to be subcontracted:   -


Section VI: Complementary information

VI.3) Additional information

-

VI.4) Procedures for review

VI.4.1) Review body

Official name
General Court of the Court of Justice of the European Union
Postal address
-
Town
Luxembourg
Postal code
-
Country
LUXEMBOURG
Telephone
-
E-mail
-
Fax
-
Internet address
http://curia.europa.eu/

VI.4.2) Body responsible for mediation procedures

Official name
The European Ombudsman
Postal address
-
Town
Strasbourg
Postal code
-
Country
FRANCE
Telephone
-
E-mail
-
Fax
-
Internet address
http://www.ombudsman.europa.eu/

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:   -

VI.4.4) Service from which information about the review procedure may be obtained

Official name
European Parliament — Directorate-General for Communication
Postal address
rue Wiertz 60
Town
Brussels
Postal code
1047
Country
BELGIQUE-BELGIË
Telephone
-
E-mail
-
Fax
-
Internet address
-

VI.4.5) Date of dispatch of this notice

12-06-2017

Annex D1 – General procurement: Justification for the award of the contract without prior publication of a call for competition in the Official Journal of the European Union

1. Justification for the choice of the negotiated procedure without prior publication of a call for competition in accordance with Article 32 of Directive 2014/24/EU

No tenders or no suitable tenders/requests to participate in response to:

open procedure:   no

restricted procedure:   no

The products involved are manufactured purely for the purpose of research, experiment, study or development under the conditions stated in the directive:   -

The works, supplies or services can be provided only by a particular economic operator for the following reason:

absence of competition for technical reasons:   no

procurement aiming at the creation or acquisition of a unique work of art or artistic performance:   no

protection of exclusive rights, including intellectual property rights:   no

Extreme urgency brought about by events unforeseeable for the contracting authority and in accordance with the strict conditions stated in the directive:   no

Additional deliveries by the original supplier ordered under the strict conditions stated in the directive:   no

New works/services, constituting a repetition of existing works/services and ordered in accordance with the strict conditions stated in the directive:   -

Service contract to be awarded to the winner or one of winners under the rules of a design contest:   -

Procurement of supplies quoted and purchased on a commodity market:   -

Purchase of supplies or services on particularly advantageous terms:

from a supplier which is definitively winding up its business activities:   -

protection of exclusive rights, including intellectual property rights:   -

2. Other justification for the award of the contract without prior publication of a call for competition in the Official Journal of the European Union

The procurement falls outside the scope of application of the directive:   no

3. Explanation

-